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advertising agent of the company's overall advertising fluttering hair aquatic operations, has been nearly two years, two years, the company is always dedicated to the conscientious attitude, the series of products in the market to do marketing and advertising strategies active in the planning, in addition to strive to show ads, but also from time to time with the flourishing business, promote product sales.
shampoo advertising agency company, the first year (1999) focus on advertising on Durian soap on the well-known for product expansion and deepening of the impression has not underestimate the contribution of advertising in the papers and thus won the Economic Times ad sponsored by Golden Bridge Award [\The second year (2000) To meet your company's business policy, first half of the year to Durian shampoo for the main advertising of goods, stressing dandruff can not be ignored, that is to take action, we use the title \shampoo, \
However, according to analysis of the shampoo market, though large, but a number of competing brands, advertising and massive investment, want to strive for higher market share, not be easy. We recommend that next year sales and advertising their focus, to be named on the purchase and convergence in 1999 and 2000 focused on advertising investment, and to fluttering shampoo based, the following is the Company according to the market and the factors of consumer psychology fluttering in 2002 to develop the business case shampoo ad, yet it hesitate treatise.
two advertising products
Guangdong fluttering shampoo company - Durian shampoo
three advertising purposes
1, promote the purchase of
name
2, enhanced product features
A: amount of change - - With the natural increase or decrease of population change.
B: a qualitative change - that society (such as agriculture into the industrial zone), values, cultural standards, etc. change.
changes in these two commodities will suffer the same type the same effect, that powerful equitably, and more change is gradual, nor separate the power of a brand around the can.
(b) upgrading of the old market share (ie Capture the market other brands)
(c) the use and purchase of the increase in the frequency of washing
on Durian hydrated, the system is a makeup for daily use, for the character of the goods, and some will lead to impulse buying of goods, so these \, while the market itself changes the quality and quantity of the market can not exclusive amplification.
in the \allow us to play to only the \. This goal can be divided into:
1, encourage consumers to buy Durian named
2, shop owners take the initiative to promote hair fluttering
8 recommended advertising strategy
for consumers -
1, for all levels of consumers, the use of different media to do an effective demand.
2, making STICKER posted a taxi, public back on line and public phone or phone number, the order at any time to remind consumers to make up for the lack of mass media and PR with the public and effect.
3, making a small calendar card, presented on New Year's Day before the distribution of public use, (...) , for example, put shampoo shops, commercial areas (Help Desk) for people to freely obtain a copy can also be trapped inside the magazine pages, giving readers .
4, except the official length of the advertising major, can be used in newspapers and magazines, on the other guerrilla-style tactics, the use of the insert row of Economic Times (island ads) and the joint, when the classified ads version, not appeared regularly in small ad, a cheaper, two in advertising can make up a large enough number of missing frequency. As long as the design was simple, smart, still have a great effect, Sea-Land company that will use this strategy.
2007-3-25 13:16 Reply
220.166.194 .* 2 F
9 performance and media use advertising theme
(a) of the card and billboard advertising content
good hair, choose the Durian.
billboard painting in a beautiful, focus is reflected in his hair, still fluttering brand. The same is true on the card, but you can try out products supplied. Allows users to experience the following effects, so that they buy with more confidence.
(2) television advertising campaign
broadcast on television in prime time:
picture: a beautiful girl, a flowing long hair, who walked jitter, the street people look at her back, and then he said something, you want a good hair? School I ah! Love life, love Durian.
(c) of the radio station is broadcasting content description
fluttering, for example, please gentlemen, do a fluttering interview.
(...)
Founder mp3 player Advertising books Pham Van
Founder mp3 player
directory:
first part of the Founder mp3 free Trial Operation in Beijing to promote the program
1. Fortunately, in September (Founder mp3 free trial for sourcing program of activities)
2. Founder mp3 big music festival on campus wind (Founder mp3 Notes Selection Trial Award activities)
second part of the Founder's vision mp3 national campaign
1. Introduction
2. mp3 products and a brief analysis of the market
3 . Product Promotion Strategy
4. Founder mp3's marketing
(a) Founder mp3 serial activities to promote the action plan program
(b) feelings of all Korean Music Festival Founder mp3
third part of the school outreach program and implementing procedures
a fourth part of the annex. Founder MP3 free trial up (limited 300) About
The first part of the Campaign Founder mp3 free trial program in Beijing to promote
Founder recently introduced a series of MP3 digital music players make full use of Founder's strength in research and development, in strengthening the function of MP3 digital music players, while greatly reduce the cost and price. Mp3's as soon as possible to create the conditions for universal access.
quickly to protect new products are accepted by the target consumer group, also mp3 to Founder of the many competing products can stand out, particularly family planning Tuichu Founder mp3 free big action program of promotional activities in Beijing.
(Founder mp3 free trial big action activities outlined in annex 1)
1. Fortunately, in September (Founder mp3 free trial for sourcing program of activities)
Objective:
in Beijing middle school students in the major series of mp3 sourcing Founder's free trial and 50
use of the collection activities of this group of consumers in the target to form a deep impression on the Founder mp3
establish Founder mp3 technology in the eyes of consumers, the new fashion product image
Founder mp3 on trial, and the selection of Notes Try better word of mouth spread
object: Beijing All high school students, the fashion consumer
by: Product Information Sales + mp3 trial were produced (the signing ceremony, the problem of reply, dynamic dance)
time to choose: 9 月 16 日 (周日) (choose the second weekend in school to facilitate students)
site selection: 1) Contemporary Mall Plaza (or the People's University)
2) Zhongguancun Hailong Building, Plaza
3) Technology Xidan Cultural Square
reason〗 〖site selection is the Beijing Haidian the relative concentration of various institutions, National People's Congress (Contemporary) History is enjoying a high-profile colleges, universities and in the distribution account for more center position; Dragon is the symbol of Haidian hi-tech, most computers, IT product selection for release in this activity; Xidan business center is well-known Beijing (Xidan Books Building tight * its side, the relative concentration of the students).
procedural arrangements:
AM: 8:00 decorating the venue (product sales consulting area, the central performances Taiwan)
8:30 leaflets began to distribute products (printed random lottery number ) 3000
Zhang
9:00 Founder mp3 sales consulting start (5 ~ 10 working
Founder sales engineer )
10:00 Motion Dance (1)
10:05 host announced the \The leaflets carve out 50 lucky 4th trial user.)
10:20 Please Founder of technical personnel (1) Introduction Series
Founder mp3 player.
10:35 mp3 trial out of 10 persons (Founder Sales Manager)
10:40 on the 10 lucky for Founder mp3 product knowledge of simple questions (if not answer it, (...) , can be the right answer to the audience, and souvenirs. Following the same) and then in the Taiwan side of the sign, \
10:55 Singing (2)
11:05 mp3 out of the second round of the 10 trial users (method ibid.)
11:25 CD transfer mp3's to explain Software using methods (Founder Technician 1) a question from a souvenir
11:40 mp3 out of the third round of the 10 trials were
2007-3-25 13:16 Reply
220.166.194 .* 3 F
11:50 \who
12:35 host announced \
(Note: This event shows some of entertainment and cultural performances by the lilee service companies to cooperate.)
information transmission:
1) Beijing tertiary institutions to put up posters 1000 (10 / school), (the week before the event started).
2) Beijing is the core selling point of the parties and agencies posting posters (a half months ago).
3) the parties are the core of Beijing and the agent point of sale leaflets decoration activities.
4) Founder mp3 free-up media publicity
Events Call for media to determine
magazine 7.18 - 8.18-9.1
Network 7.25 8.6 -8.14 8.15-9.14
Newspapers 7.18 - 8.15-9.10
Radio 7.18 - 9.1-9.14
Founder net 7.18 8.6-8.14 8.15-9.14
News Events and Publicity
materials prepared (see Annex 2)
activities, cost, and price (see Annex 3)
2. Founder mp3 big music festival on campus wind (Founder Award Presentation Notes mp3 trial activities)
program attached
program ideas:
1) pop music, dynamic combination of youthful melodic
2 ) five years of development of the international music appreciation
second part of the Founder's vision mp3 national campaign
Founder mp3 marketing plan
1. Introduction
mp3 as a new digital products in China, the largest market in just a lot of attention ... ... in the end who comes in waves leveraging this market? In the end who will be dominant in this area?
2. Mp3 products and a brief analysis of the market
1. Mp3 with the same area of CD, MD, Walkman, etc. have direct competition.
2. mp3 is technically advanced and upgraded products with the traditional areas of potential alternatives.
3. mp3 preferences are interested in products, the concept of guidance is particularly important.
4. face the student market, the reasonable price is the cornerstone of achieving the target consumer.
5. Factors affecting implementation mp3 order of consumption: Fashion - reasonable price - product features.
(Note: The relevant basis for Annex.)
3.
product promotion strategy to the target consumer group for the promotional activities as the main body, with the point of media and strengthening of the core agent, a positive boost. In order to achieve desired sales targets.
4. Founder mp3's marketing
1. target customers: the country's high school students, fashion consumers.
2. to promote the dominant ideology:
middle and high school students across the country to create a wave of buying has Founder mp3. Promote its development into a fashion and trend!
3. promote the range:
six major cities (Beijing, Nanjing, Hangzhou, Wuhan, Chengdu and Xi'an.), and other cities nationwide.
(a) Founder mp3 chain planning programs promote activities to promote the program
Note: with the \Founder mp3 family of products actually sold.
program content:
in six major cities of the core shop, arrange a \sensational atmosphere, and promote product sales.
Timing: August 15 ~ September 20 (Select a week weekends (Saturdays and Sundays) Am 10:00 ~ 11:30)
schedule: Weekly a city tour, the specific arrangements shown below:
Founder mp3 serial activities to promote the progress of the arrangements:
time in August 18,19 on August 25-26 on Sept. 9 1,2 days On 8-9 September 15,16 22,23 Japan on September
city Beijing Chengdu, Nanjing, Hangzhou, Wuhan, Xi'an
site selection: the focus of the urban core store (Founder store) within . Or the erection of temporary exhibition plaza outside the shop shelf.
trial users for selection: the implementation of activities in promoting the process of daily production of 5 \A city two days produced a total of 10 trial users (those who try to complete the appraisal and participate in trials Notes).
Founder mp3 lucky trial users rights:
1. free trial month, a full refund. (100%)
2. You can buy half-price products. (Probability 100%)
3. May receive a free product. (33.3%)
materials and facilities to prepare:
large projector
5.1-channel high-fidelity sound system
laptop
Founder of multimedia classroom exhibit
Founder mp3 products promote curriculum development of multimedia (PowerPoint)
arranged: from × × × companies
relationship with:
Founder referrals by the core agent.
Jia Hongsheng Shi contact with the core agent to communicate to ensure a smooth run.
activities this (information transfer):
1. \
3. campus distribution and core shop \
4. major cities directional media (optional)
Founder mp3 free trial rough-up media arrangements:
media collection
determine Events magazine 7.18 - 8.18-9.1
Network 7.25 8.6-8.14 8.15-9.14
Newspapers 7.18 - 8.15-9.10
Radio 7.18 - 9.1-9.14
Founder net 7.18 8.6-8.14 8.15-9.14
News Events and Publicity
(Note: major cities on the field for this behavior should promote activities in the chain for 2 weeks before the start of .)
cost accounting and programs offer:
Annex
chain promote the relevance of activities:
1. directly on the target populations recommend and education, can be effective to stimulate consumption and boost sales degree.
2. and the \
3. to strengthen the core shop terminal, improve the actual sales.
4. improve the behavior of the terminal momentum to improve the effectiveness of media delivery.
5. in the student audience in the efforts to create own \Promote the formation of fashion.
(b) feelings of all Korean Music Festival Founder mp3
1) send mp3 memory
2) for Korean dance
3) on-site sales ( Core shop tickets)
third part of the school outreach program and implementing procedures
promotional activities target: Beijing high school students
site selection: 10 institutions (universities 7 secondary school 3); Xidan Book Centre.
Time: September 12 starting every Wednesday, 4 16:00 ~ 5:30 to end
contact: Founder contact school students, providing venues. (Auditorium or lecture room, the number of requests about 300.)
Objective: To give publicity to the Founder's new 5 series mp3 player free trial
opportunity to experience the product.
combination of auction and sale of commemorative edition to deepen the impression of the product.
to create fashion using Founder mp3.
activities selling point: (medium and large institutions and students to contact the book) (copy attached)
high-tech digital products to promote the progress of life
feel the wonderful atmosphere of the international auction (England style, Dutch)
activities this: combination of the identified media and campus poster (poster copy attached)
rally: Activities Virtual video and media coverage and speculation.
promotion process: (afternoon)
3:30 decorated hall, the Advisory sell
4:00 opening (Founder way mp3 free trial description)
4:10 Founder mp3 series Products (Multimedia).
4:40 generate trial users (× name) (first peak)
4:50 announced auction rules
5:00 England-style shoot Special No. 5 Products (Special No. refers to products off the assembly line number, serial number, etc.)
5:20 Founder -6,180 Dutch auction sold for a (second peak)
5:30 presenters announced end (the end of the high tide)
reference: Lucky September (Founder mp3 free trial for sourcing program of activities)
Annex IV. Founder MP3 free trial up (limited edition of 300 Taiwan) Introduction
1. active objects: all of the country's high school students, the fashion consumer
2. \br> using all the media will be Founder's nationwide 300 new MP3 free trial as a whole description. General idea: focus on six cities (Beijing, Nanjing, Hangzhou, Wuhan, Chengdu, Xi'an) Free Trial: 200, other parts: 100. In the free trial month, to provide its Founder month trial use of Notes. Notes for selection, 100 articles selected, this trial will be treated to 100 upgrade - that is, free product; the other 200 plus 100 trial users can access product.
3. free trial activity flow
4. Activities Conditions
SOHU Founder MP3 mini sites and to ensure the user's effective access to, Sohu Web Founder MP3 Minisite with Founder Computer Links;
trial machine designated to receive location for the core parts of the agent, the trial will be required to sign probation agreement, and to provide valid documents received within the specified time trial machine, try agreement issued by the Founder provide unified agent;
Sohu provide a large enough network of prize-winning essay for submission mailbox, the mailbox user name and password as Sohu and Founder shared.
News Events and Publicity - - follow-up reports
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advertising agent of the company's overall advertising fluttering hair aquatic operations, has been nearly two years, two years, the company is always dedicated to the conscientious attitude, the series of products in the market to do marketing and advertising strategies active in the planning, in addition to strive to show ads, but also from time to time with the flourishing business, promote product sales.
shampoo advertising agency company, the first year (1999) focus on advertising on Durian soap on the well-known for product expansion and deepening of the impression has not underestimate the contribution of advertising in the papers and thus won the Economic Times ad sponsored by Golden Bridge Award [\The second year (2000) To meet your company's business policy, first half of the year to Durian shampoo for the main advertising of goods, stressing dandruff can not be ignored, that is to take action, we use the title \shampoo, \
However, according to analysis of the shampoo market, though large, but a number of competing brands, advertising and massive investment, want to strive for higher market share, not be easy. We recommend that next year sales and advertising their focus, to be named on the purchase and convergence in 1999 and 2000 focused on advertising investment, and to fluttering shampoo based, the following is the Company according to the market and the factors of consumer psychology fluttering in 2002 to develop the business case shampoo ad, yet it hesitate treatise.
two advertising products
Guangdong fluttering shampoo company - Durian shampoo
three advertising purposes
1, promote the purchase of
name
2, enhanced product features
3, convergence of 99.00 in advertising
4, spread impact: unknown - famous - Learn - convinced - Action
During the four ads
2002 年 6 month - June 2003
five regional
advertising various regions (predominantly urban)
6 targeting
all seven planned residential customers
idea
(1) market changes the size of the two:
A: amount of change - - With the natural increase or decrease of population change.
B: a qualitative change - that society (such as agriculture into the industrial zone), values, cultural standards, etc. change.
changes in these two commodities will suffer the same type the same effect, that powerful equitably, and more change is gradual, nor separate the power of a brand around the can.
(b) upgrading of the old market share (ie Capture the market other brands)
(c) the use and purchase of the increase in the frequency of washing
on Durian hydrated, the system is a makeup for daily use, for the character of the goods, and some will lead to impulse buying of goods, so these \, while the market itself changes the quality and quantity of the market can not exclusive amplification.
in the \allow us to play to only the \. This goal can be divided into:
1, encourage consumers to buy Durian named
2, shop owners take the initiative to promote hair fluttering
8 recommended advertising strategy
for consumers -
1, for all levels of consumers, the use of different media to do an effective demand.
2, making STICKER posted a taxi, public back on line and public phone or phone number, the order at any time to remind consumers to make up for the lack of mass media and PR with the public and effect.
3, making a small calendar card, presented on New Year's Day before the distribution of public use, (...) , for example, put shampoo shops, commercial areas (Help Desk) for people to freely obtain a copy can also be trapped inside the magazine pages, giving readers .
4, except the official length of the advertising major, can be used in newspapers and magazines, on the other guerrilla-style tactics, the use of the insert row of Economic Times (island ads) and the joint, when the classified ads version, not appeared regularly in small ad, a cheaper, two in advertising can make up a large enough number of missing frequency. As long as the design was simple, smart, still have a great effect, Sea-Land company that will use this strategy.
2007-3-25 13:16 Reply
220.166.194 .* 2 F
9 performance and media use advertising theme
(a) of the card and billboard advertising content
good hair, choose the Durian.
billboard painting in a beautiful, focus is reflected in his hair, still fluttering brand. The same is true on the card, but you can try out products supplied. Allows users to experience the following effects, so that they buy with more confidence.
(2) television advertising campaign
broadcast on television in prime time:
picture: a beautiful girl, a flowing long hair, who walked jitter, the street people look at her back, and then he said something, you want a good hair? School I ah! Love life, love Durian.
(c) of the radio station is broadcasting content description
fluttering, for example, please gentlemen, do a fluttering interview.
(...)
Founder mp3 player Advertising books Pham Van
Founder mp3 player
directory:
first part of the Founder mp3 free Trial Operation in Beijing to promote the program
1. Fortunately, in September (Founder mp3 free trial for sourcing program of activities)
2. Founder mp3 big music festival on campus wind (Founder mp3 Notes Selection Trial Award activities)
second part of the Founder's vision mp3 national campaign
1. Introduction
2. mp3 products and a brief analysis of the market
3 . Product Promotion Strategy
4. Founder mp3's marketing
(a) Founder mp3 serial activities to promote the action plan program
(b) feelings of all Korean Music Festival Founder mp3
third part of the school outreach program and implementing procedures
a fourth part of the annex. Founder MP3 free trial up (limited 300) About
The first part of the Campaign Founder mp3 free trial program in Beijing to promote
Founder recently introduced a series of MP3 digital music players make full use of Founder's strength in research and development, in strengthening the function of MP3 digital music players, while greatly reduce the cost and price. Mp3's as soon as possible to create the conditions for universal access.
quickly to protect new products are accepted by the target consumer group, also mp3 to Founder of the many competing products can stand out, particularly family planning Tuichu Founder mp3 free big action program of promotional activities in Beijing.
(Founder mp3 free trial big action activities outlined in annex 1)
1. Fortunately, in September (Founder mp3 free trial for sourcing program of activities)
Objective:
in Beijing middle school students in the major series of mp3 sourcing Founder's free trial and 50
use of the collection activities of this group of consumers in the target to form a deep impression on the Founder mp3
establish Founder mp3 technology in the eyes of consumers, the new fashion product image
Founder mp3 on trial, and the selection of Notes Try better word of mouth spread
object: Beijing All high school students, the fashion consumer
by: Product Information Sales + mp3 trial were produced (the signing ceremony, the problem of reply, dynamic dance)
time to choose: 9 月 16 日 (周日) (choose the second weekend in school to facilitate students)
site selection: 1) Contemporary Mall Plaza (or the People's University)
2) Zhongguancun Hailong Building, Plaza
3) Technology Xidan Cultural Square
reason〗 〖site selection is the Beijing Haidian the relative concentration of various institutions, National People's Congress (Contemporary) History is enjoying a high-profile colleges, universities and in the distribution account for more center position; Dragon is the symbol of Haidian hi-tech, most computers, IT product selection for release in this activity; Xidan business center is well-known Beijing (Xidan Books Building tight * its side, the relative concentration of the students).
procedural arrangements:
AM: 8:00 decorating the venue (product sales consulting area, the central performances Taiwan)
8:30 leaflets began to distribute products (printed random lottery number ) 3000
Zhang
9:00 Founder mp3 sales consulting start (5 ~ 10 working
Founder sales engineer )
10:00 Motion Dance (1)
10:05 host announced the \The leaflets carve out 50 lucky 4th trial user.)
10:20 Please Founder of technical personnel (1) Introduction Series
Founder mp3 player.
10:35 mp3 trial out of 10 persons (Founder Sales Manager)
10:40 on the 10 lucky for Founder mp3 product knowledge of simple questions (if not answer it, (...) , can be the right answer to the audience, and souvenirs. Following the same) and then in the Taiwan side of the sign, \
10:55 Singing (2)
11:05 mp3 out of the second round of the 10 trial users (method ibid.)
11:25 CD transfer mp3's to explain Software using methods (Founder Technician 1) a question from a souvenir
11:40 mp3 out of the third round of the 10 trials were
2007-3-25 13:16 Reply
220.166.194 .* 3 F
11:50 \who
12:35 host announced \
(Note: This event shows some of entertainment and cultural performances by the lilee service companies to cooperate.)
information transmission:
1) Beijing tertiary institutions to put up posters 1000 (10 / school), (the week before the event started).
2) Beijing is the core selling point of the parties and agencies posting posters (a half months ago).
3) the parties are the core of Beijing and the agent point of sale leaflets decoration activities.
4) Founder mp3 free-up media publicity
Events Call for media to determine
magazine 7.18 - 8.18-9.1
Network 7.25 8.6 -8.14 8.15-9.14
Newspapers 7.18 - 8.15-9.10
Radio 7.18 - 9.1-9.14
Founder net 7.18 8.6-8.14 8.15-9.14
News Events and Publicity
materials prepared (see Annex 2)
activities, cost, and price (see Annex 3)
2. Founder mp3 big music festival on campus wind (Founder Award Presentation Notes mp3 trial activities)
program attached
program ideas:
1) pop music, dynamic combination of youthful melodic
2 ) five years of development of the international music appreciation
second part of the Founder's vision mp3 national campaign
Founder mp3 marketing plan
1. Introduction
mp3 as a new digital products in China, the largest market in just a lot of attention ... ... in the end who comes in waves leveraging this market? In the end who will be dominant in this area?
2. Mp3 products and a brief analysis of the market
1. Mp3 with the same area of CD, MD, Walkman, etc. have direct competition.
2. mp3 is technically advanced and upgraded products with the traditional areas of potential alternatives.
3. mp3 preferences are interested in products, the concept of guidance is particularly important.
4. face the student market, the reasonable price is the cornerstone of achieving the target consumer.
5. Factors affecting implementation mp3 order of consumption: Fashion - reasonable price - product features.
(Note: The relevant basis for Annex.)
3.
product promotion strategy to the target consumer group for the promotional activities as the main body, with the point of media and strengthening of the core agent, a positive boost. In order to achieve desired sales targets.
4. Founder mp3's marketing
1. target customers: the country's high school students, fashion consumers.
2. to promote the dominant ideology:
middle and high school students across the country to create a wave of buying has Founder mp3. Promote its development into a fashion and trend!
3. promote the range:
six major cities (Beijing, Nanjing, Hangzhou, Wuhan, Chengdu and Xi'an.), and other cities nationwide.
(a) Founder mp3 chain planning programs promote activities to promote the program
Note: with the \Founder mp3 family of products actually sold.
program content:
in six major cities of the core shop, arrange a \sensational atmosphere, and promote product sales.
Timing: August 15 ~ September 20 (Select a week weekends (Saturdays and Sundays) Am 10:00 ~ 11:30)
schedule: Weekly a city tour, the specific arrangements shown below:
Founder mp3 serial activities to promote the progress of the arrangements:
time in August 18,19 on August 25-26 on Sept. 9 1,2 days On 8-9 September 15,16 22,23 Japan on September
city Beijing Chengdu, Nanjing, Hangzhou, Wuhan, Xi'an
site selection: the focus of the urban core store (Founder store) within . Or the erection of temporary exhibition plaza outside the shop shelf.
trial users for selection: the implementation of activities in promoting the process of daily production of 5 \A city two days produced a total of 10 trial users (those who try to complete the appraisal and participate in trials Notes).
Founder mp3 lucky trial users rights:
1. free trial month, a full refund. (100%)
2. You can buy half-price products. (Probability 100%)
3. May receive a free product. (33.3%)
materials and facilities to prepare:
large projector
5.1-channel high-fidelity sound system
laptop
Founder of multimedia classroom exhibit
Founder mp3 products promote curriculum development of multimedia (PowerPoint)
arranged: from × × × companies
relationship with:
Founder referrals by the core agent.
Jia Hongsheng Shi contact with the core agent to communicate to ensure a smooth run.
activities this (information transfer):
1. \
3. campus distribution and core shop \
4. major cities directional media (optional)
Founder mp3 free trial rough-up media arrangements:
media collection
determine Events magazine 7.18 - 8.18-9.1
Network 7.25 8.6-8.14 8.15-9.14
Newspapers 7.18 - 8.15-9.10
Radio 7.18 - 9.1-9.14
Founder net 7.18 8.6-8.14 8.15-9.14
News Events and Publicity
(Note: major cities on the field for this behavior should promote activities in the chain for 2 weeks before the start of .)
cost accounting and programs offer:
Annex
chain promote the relevance of activities:
1. directly on the target populations recommend and education, can be effective to stimulate consumption and boost sales degree.
2. and the \
3. to strengthen the core shop terminal, improve the actual sales.
4. improve the behavior of the terminal momentum to improve the effectiveness of media delivery.
5. in the student audience in the efforts to create own \Promote the formation of fashion.
(b) feelings of all Korean Music Festival Founder mp3
1) send mp3 memory
2) for Korean dance
3) on-site sales ( Core shop tickets)
third part of the school outreach program and implementing procedures
promotional activities target: Beijing high school students
site selection: 10 institutions (universities 7 secondary school 3); Xidan Book Centre.
Time: September 12 starting every Wednesday, 4 16:00 ~ 5:30 to end
contact: Founder contact school students, providing venues. (Auditorium or lecture room, the number of requests about 300.)
Objective: To give publicity to the Founder's new 5 series mp3 player free trial
opportunity to experience the product.
combination of auction and sale of commemorative edition to deepen the impression of the product.
to create fashion using Founder mp3.
activities selling point: (medium and large institutions and students to contact the book) (copy attached)
high-tech digital products to promote the progress of life
feel the wonderful atmosphere of the international auction (England style, Dutch)
activities this: combination of the identified media and campus poster (poster copy attached)
rally: Activities Virtual video and media coverage and speculation.
promotion process: (afternoon)
3:30 decorated hall, the Advisory sell
4:00 opening (Founder way mp3 free trial description)
4:10 Founder mp3 series Products (Multimedia).
4:40 generate trial users (× name) (first peak)
4:50 announced auction rules
5:00 England-style shoot Special No. 5 Products (Special No. refers to products off the assembly line number, serial number, etc.)
5:20 Founder -6,180 Dutch auction sold for a (second peak)
5:30 presenters announced end (the end of the high tide)
reference: Lucky September (Founder mp3 free trial for sourcing program of activities)
Annex IV. Founder MP3 free trial up (limited edition of 300 Taiwan) Introduction
1. active objects: all of the country's high school students, the fashion consumer
2. \br> using all the media will be Founder's nationwide 300 new MP3 free trial as a whole description. General idea: focus on six cities (Beijing, Nanjing, Hangzhou, Wuhan, Chengdu, Xi'an) Free Trial: 200, other parts: 100. In the free trial month, to provide its Founder month trial use of Notes. Notes for selection, 100 articles selected, this trial will be treated to 100 upgrade - that is, free product; the other 200 plus 100 trial users can access product.
3. free trial activity flow
4. Activities Conditions
SOHU Founder MP3 mini sites and to ensure the user's effective access to, Sohu Web Founder MP3 Minisite with Founder Computer Links;
trial machine designated to receive location for the core parts of the agent, the trial will be required to sign probation agreement, and to provide valid documents received within the specified time trial machine, try agreement issued by the Founder provide unified agent;
Sohu provide a large enough network of prize-winning essay for submission mailbox, the mailbox user name and password as Sohu and Founder shared.
5. activity rhythm
media
determine the activities
collection
information collection notice sent
options Recycling
prizes prizes up
work
magazine 7.18 - 8.18-9.1 9.15 9.20 9.20 10.20 10.20
network 9.15 7.25 8.6-8.14 8.15-9.14 9.20 9.20 10.20 10.20
Newspapers 7.18 - 8.15-9.10 9.15 9.20 9.20 10.20 10.20
Radio 7.18 - 9.1-9.14 9.15 9.20 9.20 10.20 10.20
Founder net 7.18 8.6 -8.14 8.15-9.14 9.15 9.20 9.20 10.20 10.20
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